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Welcome to curated serendipity- thank you for shopping small!

OUR STORY

About Joyful Collective

Joyful Collective was founded in 2025 with a simple belief; that beautiful, intentional pieces have the power to spark happiness. Whether it's a meaningful gift or a small item that brightens your home, our collections are crafted to inspire joy. We partner with small makers, thoughtfully design or select each product, and ensure every purchase contributes to the greater good. At Joyful Collective, we want your experience to feel personal, delightful, and worth sharing.

behind the brand

The Face Behind Joyful Collective

Hello there — I’m Dani, the curator and lover of all things beautifully unique behind Joyful Collective. In 2024, I began dreaming of a space where people could discover special pieces that spark joy — treasures that bring beauty to the everyday while supporting small artists and makers. After connecting with several inspiring women-owned businesses to bring that vision to life, Joyful Collective is here!

Thank you for being part of this journey and for supporting not only my dream, but the creativity and craftsmanship of so many small artists. Here’s to finding a little more joy — together.

BEHIND THE BRAND
OUR STORY
Soup Mug - Joyful Collective

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